Extra digital services will be laid on for both exhibitors and visitors at the next Interzoo in Nuremberg from June 1 to 4 next year.
Organiser WZF says it is planning to offer exhibitors ‘even more opportunities’ to showcase their products and services digitally and hence boost trade fair marketing options and target group reach.
Dr Rowena Arzt, director exhibitions, said: “Based on the consistently positive feedback concerning the online seminars of our new Interzoo Academy, we’d now also like to present more of our traditional Interzoo offerings and on-site supporting programme in a digital format.
“Both,exhibitors and visitors will benefit in equal measure because we’ll be enhancingthe tried and tested services for exhibition booths and the services for on-site visits by digital tools.
“Trade fair experts from all over the world have demonstrated that online services can’t replace interaction with real people or doing business at an event itself, but these offerings can increase reach and therefore make the experience more successful.”
The planned new services include digital exhibitor presentations, from which visitors can obtain information and downloads and interact via text or video chats with the exhibitors. Attendees can take part in the online workshops and conferences offered as part of Interzoo Academy.