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    By David ReesFebruary 10, 2026
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Innovation recognised at PATS Telford

David ReesBy David ReesSeptember 25, 20223 Mins Read
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The UK’s most innovative and retail-friendly new products have been recognised at the New Products Awards during the first day of the PATS show in Telford.

The winners of the New Product Awards, sponsored by PBW News, were chosen by a team of independent retailers and retail experts, who deliberated during the morning of Sunday, September 25, in order to make their choices from a record number of over 340 new products entered.

Their decisions took into account a number of criteria such as product innovation, design, quality, packaging, value for money and sustainability, and all judges agreed that the wide range of entries showed a high degree of innovation.

The Awards were presented to the winners today (Sunday) by David Rees, editor of PBW News, and show organiser Gordon Thomas.

All entries to the New Product Showcase are being displayed at the PATS Show, which runs until 4pm on Monday (September 26).

Full list of the winners with the judges’ comments, follows:

PATS Telford 2022 New Product Award Winners (sponsored by PBW News)

 

Cat Food and Products

Naturea Grain Free Cat Wet Food

BYMiT (stand M24)

Judges said: Good price point, good choice of flavours and it is nice to see good quality cat food with a high meat content.

Dog Food Products

Naturaw Forage

Naturaw (stand F32)

Judges said: Attractive packaging, well thought-out ingredients, great price point and compostable packaging.

Dog Treat Products

Odourless Braided & Straight Bull Pizzle

JR Pet Products (stand G50/G60)

Judges said: Great option for tough chewers without the smell. An amazing long-lasting chew.

Dog Accessories and Toys

Sotnos Earth Aware Natural Rubber Dog Toys

James & Steel (stand D64)

Judges said: This product uses renewable materials at a good price point. It also has lovely packaging.

Dog Harnesses, Leads and Dog Wear

Adventure Lead With Close Control

Twiggy Tags (stand M30)

Judges said: Great to see an adaptable lead with a locking clip, at a good price point.

Small Animal and Bird Products

Pig ‘n’ Mix Treats Range

HayPigs! (Stand A16)

Judges said: A sweet shop of goodies for guinea pigs that supports health and wellbeing in a fun way.

Pet Care Products

Doughnut Recovery Collar

Dirty Little Paws (stand J70)

Judges said: This recovery support is a great innovation for pets and softer to use than a traditional cone.

Grooming Products

Tropiclean Enticers Dental Care Products

Pedigree Wholesale (stand D10)

Judges said: These easy-to-use dental products will help to remove plaque and bacteria.

 

Previous ArticlePATS Telford Catalogue and Red Book online
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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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