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    By David ReesFebruary 10, 2026
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Excellence in equestrian business celebrated

David ReesBy David ReesSeptember 12, 20234 Mins Read
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2023 BETA New Products Awards winners
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Leading equestrian retailers and suppliers were celebrated at two awards events taking place at the BETA International trade show this week.

The New Product Awards, sponsored by Equestrian Trade News, recognised innovation and excellence across eight product categories, while companies and individuals who have made a significant contribution to the equestrian industry were celebrated at the 2023 BETA Business Awards during the British Equestrian Trade Association’s annual Gala Dinner.

BETA executive director Claire Williams said: “This year saw another set of deserving winners in the Business Awards receiving our rebranded and newly designed awards and four additional categories to the array of awards.

“The bar is always set extremely high and those who received a trophy represented the very best in the industry. We send our congratulations to them all and our thanks to the companies who sponsored the awards.”

A full list of winners is below.

New Products Awards:

Bedding & Yard Equipment

Winner – Elico Hebden Jute hay bag by Jenkinsons

Judges’ comments: A well designed, easy to fill, smart, eco-friendly, convenient product. Commercially viable at a good price.

Highly commended – Shake and Graze chaff net by Trickle Net

 

Clothing & Footwear

Winner – Exmoor Country Coverall by 3 Donkeys Clothing

Judges’ comments: Innovative, high quality garment of good designed practical work clothing particularly for the equestrian professional, with a wide range of practical applications.

Highly commended – Cabotswood Rutland yard boot

 

Feed, Supplements & Forage

Winner – GASTRO MAG by Equine Products UK

Judges’ comments: A handy product, useful for a wide range of customers, aiding equine comfort.

Highly commended – Banana Flavoured health lick by Rockies/Tithebarn

 

General & Gift

Winner – Wild feet novelty slippers by Platinum

Judges’ comments: Perfect gift at a good price, well presented.

Highly commended – Maxima Mix n’ Munch, Christmas treat cracker

 

Horsewear, Horse Care & Equipment

Winner – Horse cooling rug by Equidaw of London

Judges’ comments: Very well designed product responding to welfare requirements within our industry.

Highly commended – Equilibrium Products Massage Pad Heatsense

 

Saddlery & Tack

Winner – Mono flap ‘Hattie’ Dressage Saddle by Harry Dabbs

Judges’ comments: Beautifully made and designed saddle, but the judges could not keep their hands off it!

Highly commended – Advantage Cross Country Saddle by Henry James Saddlery

 

Safety

Winner – Equi-light Hi-viz vest

Judges’ comments: Well designed, easy to wear safety product, with good additional features. Love the hidden pockets and can be worn all year around.

Highly commended – HS1 Carbon by Gatehouse

 

Sustainability

Winner – Weatherbeeta Greentech 1200D Detach a neck, medium turnout rug

Judges’ comments: A double winner by providing a long lasting high quality product that has been made from recycled materials.

Highly commended – Premium cardboard bedding by Best Animal Bedding

 

2023 BETA Business Awards Winners

WEATHERBEETA GROUP RETAIL EMPLOYEE OF THE YEAR

Winner: Steph Lynch – Houghton Country

 

CITATION TRADE SUPPLIER of the YEAR

Winner: Bliss of London, Aldridge, Walsall

 

EQUINE CAREERS SALES REPRESENTATIVE OF THE YEAR

Winner: Sarah Rushby, Saracen Horse Feeds

    

HOLDSWORTH PR  MARKETING EFFECTIVENESS AWARD

Winner: Equilibrium Products, Leighton Buzzard, Bedfordshire

 

ZEBRA PRODUCTS RETAILER OF THE YEAR

Equestrian Retail Store

Winner: Redpost Equestrian, Totnes, Devon

Online/Mail Order Retailer

Winner: Redpost Equestrian, Totnes, Devon

 

Best New Retailer

Winner: Bolerolux Equestrian & Country Wear , Goxhill, Barrow upon Humber

 

STUBBS ENGLAND NUTRITIONAL HELPLINE OF THE YEAR

Winner: TopSpec Equine Thirsk, North Yorkshire

 

SEIB Insurance A GREAT PLACE TO WORK AWARD

Winner: Charles Owen, Wrexham, Clwyd.

 

EQUINE FITTERS COUNCIL EQUINE FITTER OF THE YEAR

Joint Winners:           

John Hirrel, Barlaston Horse Supplies, Barlaston, Stoke on Trent

Lorna Hancock, Lorna Hancock Saddle Fitting, Lincoln, Lincolshire

 

BETA RIDER SAFETY EQUIPMENT FITTER AWARD

Winner: Amanda Burrows – A2B Equestrian, Ferring, Worthing.

 

BETA LIFETIME ACHIEVEMENT AWARD

Winner: Tim Smalley

 

Previous ArticlePBW News – September 2023
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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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