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    PBW News – May 2025

    By David ReesMay 13, 2025
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Crufts Best in Show winner fed on Fish4Dogs

David ReesBy David ReesMarch 24, 20232 Mins Read
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2023 Crufts Supreme Champion Orca with breeder Ante Lucin and handler Javier Gonzalez Menicote
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UK pet food firm Fish4Pets is celebrating following the success of Orca, a four-year-old Lagotto Romangnolo from Croatia, who was named as Best in Show winner 2023 at the recent Crufts show.

Orca – or to give her full name Orca Aka Am GCh Kan Trace Very Cheeky Chic – is the first Lagotto ever to win Best in Show at Crufts and has now won more than 40 titles in shows across Europe and the US. Her muscular, skin and coat condition is at least partly due to her diet of fish-rich, digestible protein high in essential oils and omega 3 from Fish4Dogs, according to her co-owner Ante Lucin.

Ante said: “Fish food is proved to give the best results for skin and coat care and dogs love to eat it. Orca loves food and is very motivated by her favourite fish treats during training.  Choosing a sustainable food source is very important for responsible breeders and trainers. That’s why I chose Fish4Dogs for Orca.”

Having pioneered a fish-based diet for dogs in 2004, the Fish4Pets brand now has 12 breeder programmes in countries around the world.

Fish4Pets chief executive Sarah Fowler added: “We are delighted for Ante, super proud of Orca, and immensely proud of the hundreds of Fish4Dogs champion Breeder Ambassadors worldwide, dating back almost 20 years.

“The work they do to ensure they give puppies the perfect start is essential for breeding the champions of tomorrow.  As is the role they play in educating new owners in establishing great feeding for happy healthy dogs.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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