Interpet has launched a new recipe food for pond fish under the Blagdon brand made from insects and small crustaceans.
Blagdon Fit & Wild Pond Sticks is fishmeal-free and contain sources of protein closer to what fish would eat in the wild, including mealworm meal, daphnia, bloodworms and black soldier fly larvae.
Adrian Exell, head of development and marketing manager at Interpet, maintains that the new product is better for fish and better for the environment, too.
He says: “Fishmeal is traditionally one of the main ingredients of many fish foods and is mostly made of small oily fish, unsustainably harvested from the sea.
“Millions of tonnes of these fish are taken from the wild annually, which adds to the over-fishing issues that we face as a planet. Feeding fish an insect-based food is not only much kinder to the oceans and the wider environment, but also is far closer to their natural diet.
“In the wild, most pond fish don’t eat other fish, yet we still feed them fishmeal-based diets. Instead, most have evolved to eat insects and small crustaceans and have developed a digestive system to fit this. That is why we’ve formulated Fit & Wild using these ingredients to give fish the best and most natural diet possible to help keep them fit and healthy.”
Blagdon’s Fit & Wild Pond Sticks is available in three pack sizes – 180g (SSP £5.99); 675g (£17.99) and 1.6kg (£33.99).
