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    PBW News – October 2026

    By David ReesOctober 12, 2026
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    October 12, 2026

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Dogs

Scrumpf launches new air-dried range.

David ReesBy David ReesOctober 30, 20261 Min Read
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Natural pet food brand Scrumpf has launched a new range of air-dried single-protein dog food.

The new range includes two complete meals – Air-Dried Goat and Air-Dried Venison. The goat line is rich in essential amino acids, and is suitable for dogs with sensitivities, while the venison product is described as supporting energy levels and vitality.

The granola-style food is dense in nutrients meaning that a smaller serving is sufficient to deliver premium nutrition. Launched at the same time is a Venison Terrine, designed to be a luxurious, moisture-rich, complementary food topper.

The products made their debut at the Interzoo trade exhibition in Germany earlier this year, where the brand attracted interest from international buyers, and products are now available to order for UK trade customers directly from the Scrumpf webshop or via Faire.

Previous ArticleThe PetFellas brings US brand Cleverpup to the UK
David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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