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    PBW News – October 2026

    By David ReesOctober 12, 2026
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    October 12, 2026

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Pets at Home launches Clare Balding-backed grooming range

David ReesBy David ReesOctober 29, 20261 Min Read
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A new grooming range founded by broadcaster Clare Balding has been launched exclusively through Pets at Home.

The brand, named Unconditional Love, has been created to make caring for dogs “simpler, gentler and more enjoyable” with products and aromas designed around the needs of dogs’ skin, coats and sense of smell.

The range includes Mint & Eucalyptus Dog Wash, Almond & Vanilla Puppy Wash; Relaxing Shampoo with Raspberry and Coconut; Deodorising Spray with Bergamot and Neroli; Apple & Nectarine Shampoo Spray and Lavender & Vanilla Relaxing Spray.

Balding said: “I’m so pleased to be working with Pets at Home, where the team is very discerning about the products it displays and promotes. They know that Unconditional Love is a quality range, designed and formulated to be kind as well as effective. Dogs will appreciate the difference.”

Co-founder Arch Turner added: “Clare has always put dogs first, and that’s how we built this brand. Every product is designed around a dog’s skin and senses, not ours. After 18 months of work, it’s brilliant to finally see Unconditional Love making its way into people’s homes.”

The range is available at Pets at Home stores nationwide and online.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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