Fold Hill’s premium dog treat and gifting brand Ruffingtons has launched two new products for Christmas 2026.
Best in Show brings together a selection of Ruffingtons favourites in a single, selection-box-style format, while 12 Days of Christmas is a festive gift containing a dozen individual treats designed around the traditional 12 Days of Christmas.
The new lines are described as a natural extension of the wider Ruffingtons range, which is centred around premium, giftable treats and moments of celebration between dogs and their owners.
Craig Coxhead, head of commercial at Fold Hill Pet, said: “Christmas is always an important time for our retail customers, and we’re seeing more people wanting to include their dogs in every part of it.
“That’s what works so well about these two products. Best in Show makes choosing a Ruffingtons gift easy if you’re not sure which of the individual products to go for, while 12 Days of Christmas is something completely festive and a little bit different.”
He added: “Taking the products to PATS gave us the chance to show them directly to our customers, and the response was hugely encouraging. The level of pre-orders gave us even more confidence in the range and the opportunity around Christmas gifting for dogs.”
Best in Show has an RRP of £10, while 12 Days of Christmas retails at £15.
