Netherlands-based pet care distributor Hofman Animal Care has launched a fully redesigned B2B platform.
The new platform at www,hofmananimalcare.nl is part of a wider digital investment, which also includes a new Product Information Management (PIM) system and an updated platform for email marketing and customer communication to bring e-commerce, product information, customer data and communication into closer alignment.
Hofman Animal Care serves business customers at domestically and internationally with its own brands and a portfolio of international brands, and currently 96% of all B2B orders are placed by customers through the online platform.
Managing director Arjan Hofman said: “When 96% of your orders come through this channel, you are not simply building a new webshop. You are building an essential part of your business and of your day-to-day collaboration with customers.
“Behind the scenes, we are dealing with more and more product data, while at the customer-facing end we need to make more and more information available. The systems connecting the two must be able to adapt quickly and flexibly. With well-structured data and modern API integrations, we can make information available much more easily and at scale.”
“We are really only at the beginning of what we can achieve with this,” Hofman added. “For our existing customers, it means that more and more opportunities will become available. But it is also a great time for businesses that do not yet work with us to get to know us.”
