Beaphar has added to its anti-parasite portfolio with an updated Beaphar FLEAtec Household Flea Spray.
The refreshed product features a new formulation containing tetramethrin, permethrin and s-methoprene, and is designed to kill fleas fast, inhibit flea egg and larvae development and stop fleas multiplying, while also killing ticks and crawling insects. It is available in both a 600ml pack and a new 300ml size and joins Beaphar Household Flea Powder, which was added to the range earlier this year.
As autumn approaches and central heating is turned back on, dormant flea life stages in the home can become active. According to Beaphar research, 80% of pet owners would consider buying a household flea treatment. Flea sprays and powders both showed strong shopper appeal, with 53% considering a flea spray and 43% considering a flea powder.
Claire Edmunds, UK marketing manager for Beaphar, said: “The launch comes at a time when value remains front of mind for many pet owners, with recent research highlighting that price is now the second most important factor when choosing a flea treatment (Beaphar research).
“By refreshing FLEAtec Household Flea Spray and offering it alongside our Household Flea Powder, Beaphar is helping retailers offer affordable, easy-to-recommend flea control options suited to different homes, budgets and shopper preferences.”
