Pedigree Wholesale, one of the UK’s leading distributors of pet care products, is preparing to welcome pet retailers to PATS 2026 with an exceptional line-up of exclusive launches, refreshed favourite ranges, and award-winning innovations designed to drive footfall and boost profitability for independent pet stores.
As retail demand for high-quality, engaging, and functional pet products continues to rise, Pedigree Wholesale’s stand at this year’s show will focus on delivering maximum value and “newness” for UK pet retailers across top-performing categories.
Highlights of the Pedigree Wholesale PATS 2026 showcase include:
Animal Instincts will unveil brand-new plush toy additions created to cater to modern pet owners seeking more sustainable pet choices, reliable quality, playful engagement, and accessible price points.
Award-Winning Pawtential Chews: Fresh off its recent industry accolade, Pawtential natural collagen chews will take centre stage, including new product offerings exclusive to specialist pet.
New-Look Chuckit! Range: Retailers will get an exclusive first look at the vibrant, updated branding and packaging across the iconic Chuckit! range. Redesigned to maximize shelf impact, the refreshed presentation highlights the durability and high visibility for which Chuckit! is world-famous.
A spokesperson for Pedigree Wholesale said: “PATS is the highlight of the UK pet trade calendar, and we are thrilled to bring such a strong portfolio of newness to this year’s event.
“Independent pet retailers are at the heart of everything we do. Our focus for 2026 is equipping our retail partners with trend-led, high-performing products like Pawtential chews and our refreshed Chuckit! and Animal Instincts lines to help them stand out in a competitive market.”
Retailers are invited to visit the Pedigree Wholesale team during PATS 2026 at Stand K10 to view new product, discuss margin-enhancing opportunities, and access exclusive show-only promotional discounts.


