Purina Europe is expanding its Gourmet portfolio with the launch of a new range of homestyle-inspired, slow-cooked wet cat food.
This Gourmet My Fresh Menu range features fine cuts of meat or fish garnished with vegetables in gravy. The complete recipes are supplied in single serve pouches, stable at ambient temperatures, in four varieties – Rich in Chicken, garnished with olives, tomatoes, and pasta pearls; Rich in Turkey, garnished with spinach and carrots; Rich in Salmon, garnished with carrots and tomatoes; and Rich in Ocean Fish, garnished with carrots, spinach and rice.
Gourmet My Fresh Menu has been launched first in Germany, Switzerland, Spain and Italy, and will roll out to all European markets from the beginning of 2027.
Elisa Riboldi, chief marketing officer at Purina Europe, said: “We are increasingly seeing cat owners bringing greater care and consideration to the food they choose for their pets. With Gourmet My Fresh Menu, we’ve responded to these trends by bringing together homestyle-inspired recipes with the everyday convenience cat owners need.
“We’re also continuing to broaden the Gourmet portfolio with a range that offers cat owners even greater variety. It’s an exciting addition that reflects our ambition to keep evolving the super-premium pet food category through thoughtful innovation.”
