The team behind US-based poultry keeping firm Hatching Time has expanded its interests in the dog and cat supply market with the help of some British influence.
Founded in late 2025 by Hatching Time chief executives Ryan Flanagan and Yagiz Aksu together with British pet industry voice Clayton Payne, Oldfield Pets is aiming “to bring clean, transparent nutrition to household pets at prices designed for everyday feeding”.
The company is focusing on 100% natural treats, chews, and supplements for dogs and cats, led by new brand Oldfield Naturals with a range of single-protein treats and chews across chicken, duck, deer, beef, and rabbit recipes. The company is also distributing powdered food toppers from Northern Irish brand Karnlea in the US.
Oldfield Pets products are available from the company’s website and also through Tractor Supply Co., Petco, Chewy, Amazon, and Walmart, with distribution to independent pet retailers and feed stores expanding through the company’s wholesale programme. An affiliate programme offeris creators and pet professionals up to 15% per sale.
The company’s research indicated that nearly nine in 10 poultry keepers also share their homes with a dog or cat.
Co-chief executive Ryan Flanagan said: “My rescue dog, Hazel, was a big part of getting this started. Changing her diet showed me how hard it is to find treats and supplements that aren’t crazy expensive and have ingredients you actually recognize.
“But it really came together when Yagiz and I started talking about my concerns for Hazel, and Clayton brought his lifetime in the pet industry to the table. Oldfield Pets was born, named after Oldfield Road in our Fairfield neighborhood, Hazel’s first real home.”
