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    PBW News – August 2026

    By David ReesAugust 17, 2026
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Pet Business World
Dogs

Trixie launches new range of strong toys

David ReesBy David ReesSeptember 2, 20261 Min Read
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Trixie has launched a new range of toys made with differing hardness levels to suit the individual chewing styles of dogs.

The Super Strong range is made from thermoplastic rubber (TPR) with a particularly high hardness level, and is suitable for dogs that chew powerfully and with a lot of force.

The Soft & Strong toys are also made from TPR but offer a medium hardness level with a soft and flexible feel. They are particularly suitable for dogs that prefer something more forgiving to chew on.

The Light & Strong range is made from EPS, a durable material commonly used in trainer soles, and is intended to make the toys pleasantly lightweight and buoyant.

A display unit is available for all three ranges.

Previous ArticleLily’s Kitchen launches fresh food range
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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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