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    PBW News – August 2026

    By David ReesAugust 17, 2026
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Dogs

Lily’s Kitchen launches fresh food range

David ReesBy David ReesSeptember 1, 20261 Min Read
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Pet food brand Lily’s Kitchen has launched a new range of complete meals in the fresh food category.

Fresh Recipes are complete meals for dogs made with 100% fresh meat and offal and are shelf-stable at ambient temperatures. The three varieties in the range comprise Chicken, which also features quinoa, green beans, strawberries and mint; Chicken with Pork, also including pumpkin and some apple and sage; and Chicken with Salmon, also including red pepper and some cucumber and dill.

The 300g pouches are recyclable and have an RRP of £3.95.

Global marketing director Mark Zaki said: “Lily’s Kitchen Fresh Recipes is an innovative expansion of our dog menu, and with it we really wanted to encapsulate all the elements that make dinnertime enticing for our four-legged friend.

“Each recipe is a culinary adventure, from nose to tail, made with quality ingredients, tempting smells and delicious tastes.”

Previous ArticlePondXpert celebrates Steve Cooper’s 30-year career
David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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