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    PBW News – August 2026

    By David ReesAugust 17, 2026
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    PBW News – August 2026

    August 17, 2026

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Pet Business World
Retailers

Pets at Home launches own insurance product

David ReesBy David ReesAugust 19, 20261 Min Read
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Retailer Pets at Home has launched its long-awaited insurance product, initially on the Compare the Market platform.

Pets Insurance is designed to offer “simple, easy to understand cover, removing the complexity owners may face when selecting the right insurance for their pet”, says the retailer.

The brand has launched initially on Compare the Market before becoming available via the Pets at Home website and app in September.

Pets Insurance will offer three lifetime cover options – Core, Plus and Max – with customers selecting the annual vet fee limit that best suits their pet. All policies include cover for accidents, illnesses and dental treatment as standard, alongside with a single vet fee excess per year. Additional benefits including hydrotherapy, behavioural therapy, prescribed diet support and missing pet cover are also included as standard. Claims through Pets Insurance will be handled directly with veterinary practices through a dedicated online vet portal open to any UK practice.

Matt Poll, managing director at Pets Insurance, said: “Pet insurance can often feel confusing and difficult to navigate. We’ve listened to what pet owners want and developed three easy to understand products designed to give greater confidence and peace of mind.

“By removing features that can create confusion, such as per-condition limits and multiple excess charges, and simplifying the claims process, we’re helping owners focus on their pets rather than paperwork, backed by Pets at Home, one of the UK’s most trusted providers of pet care services.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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