The Animal Instincts toy range has been expanded with new collection of marine-themed items, exclusively available through Pedigree Wholesale.
The Animal Instincts Sustainables: Sea Life collection features a selection of designs inspired by ocean creatures, with all toys in the range made from recycled bottles.
To celebrate the launch, every independent pet retailer purchasing from the new range during the summer will be entered into a competition to win the opportunity to name an Animal Instincts Sustainables: Sea Life character. The retailer placing the largest qualifying order during the promotional period will be crowned the winner.
A Pedigree Wholesale spokesperson said: “We wanted to create something that would help retailers engage with the launch in a memorable way.
“The Animal Instincts brand is all about character, personality and fun, so giving one of our retail partners the opportunity to influence a future character felt like a fantastic way to celebrate the launch of Sea Life.”
