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    PBW News – July 2026

    By David ReesJuly 9, 2026
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Manufacturers

Assisi Pet Care acquires Forthglade business

David ReesBy David ReesJuly 20, 20262 Mins Read
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Pet food manufacturer Forthglade has been acquired by Assisi Pet Care.

Founded in 1971 and headquartered in Okehampton, Devon, Forthglade has its own manufacturing facility and specialises in minimally processed wet and dry dog food and natural treats.

The majority owner of Forthglade was formerly the European private equity firm IK Partners. The acquisition means the company will join Assisi’s existing brand portfolio, which includes Burns, Hollings, HiLife, Maced, Pet Munchies, Yakers and NAW.

Forthglade chief executive David Cox said: “Joining the Assisi family marks an exciting new chapter for Forthglade and is testament to the incredible journey we have been on over the last few years.

“I am immensely proud of how we have developed the business, establishing Forthglade as a trusted leader in premium, minimally processed pet food. None of this would have been possible without the dedication, passion and hard work of our exceptional team. Partnering with Assisi provides the strategic support to accelerate our growth and we are all excited about the next stage for the business.”

Assisi Pet Care chief executive Chris Melander added: “We have long admired Forthglade and the business David and his team have built. To create such a strong brand, trusted by pet owners is a real achievement, underpinned by a passionate commitment to natural, high-quality nutrition. Forthglade is an excellent fit for Assisi, and we are excited to invest behind the brand and the business to unlock its next phase of growth.”

Previous ArticleNew identity and products introduced for Purr & Meow cat brand
David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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