Pet product distributors The PetFellas has announced a new strategic partnership with US-based natural dog chew supplier Himalayan Pet Supply.
The partnership will see The PetFellas exclusively introduce and distribute a selection of the company’s products to the UK pet trade, including the reintroduction to the UK of Yogurt Sticks, and all-natural chew with added prebiotics and probiotics and now featuring a range of new flavours.
The initial product launch is expected to roll out across the UK in the coming months, with support from both businesses to drive awareness and in-store success, says the distributor.
Gerard O’Mahony, commercial director at The PetFellas, said: “We are absolutely delighted to be partnering with Himalayan Pet Supply. Their commitment to quality is evident across every part of the business, from their product development to the strength of their team and the breadth of their range.
“The Yogurt Sticks are a fantastic product that already has some recognition in the UK, and we’re excited to bring them back to market with new additions that will resonate strongly with independent retailers and their customers.”
Jon Balousek, chief executive at Himalayan Pet Supply, added: “We’re thrilled to be working with The Petfellas as our partner in the UK. Their deep understanding of the independent retail sector and their passion for bringing high-quality products to market make them a perfect fit for our brand.”
