As a supplier to many of the world’s biggest pet food brands and with offices in countries around the world, the I-Tail Corporation (ITC) is in a unique position to identify key product trends and opportunities for innovation.
At Interzoo, the company was reporting strong growth in lickable products, where cat owners can treat their pets directly from the sachet. These lines are delivering 95% growth year on year, with a particularly strong performance in the US, and the company is working on developing new options including dual colours, textures and ingredients. Also growing strongly, reported chief commercial officer Pahk Shewaruksakul, is “home style” meals using a low-temperature cooking process to retain nutrients.
ITC, the pet food-focused sister company to the Thai Union conglomerate, has a customer base that includes five out of the top 10 global brands in the category. Half of the company’s business is in the US with around a quarter in Europe, and the company sees the European market as providing an opportunity to grow.
ITC has an innovation pipeline and is targeting 15% of revenue from new products by the end of 2026. Fish is a key part of the mix, but the company also supplies recipes using chicken, turkey and lamb, and has a stated purpose to maintain high quality products without compromising on sustainability.
In the five years to 2025, ITC achieved a 22% cut in greenhouse gas emissions while increasing pet revenue by 25% by capturing a larger share of the premium market and employing more efficient machinery and renewable energy sources including biomass.
The company is a signatory of the Sea Change 2030 initiative and sources 99% of fish from MSC-certified sources. It was also a finalist for Interzoo’s inaugural Sustainability Award at the 2026 show.
