US-based chew toy brand Benebone has appointed Lionel Arous as Head of European Strategy & Sales.
The appointment reflects Benebone’s intention to build a focused distribution network, supported through practical, strategic and operational expertise, to help create growth in European markets.
In his new role, Arous will work closely with Benebone’s European distributors to strengthen market foundations, support retail execution, and contribute to a shared vision of long-term success.
Benebone’s International CEO Paul Nolan said: “We’re on a mission to build a best-in-class distribution network in Europe, setting our customers up for success.
“With Lionel’s unrivalled experience in the category, we couldn’t be more excited to have him on board to deliver even greater value to our customers.”
