Pet supplement brand LitPet has secured a listing with veterinary-led online retailer Direct4Pet.
Manufactured in the UK and based on traditional herbal Chinese medicine, the range of supplements for cats and dogs features products targeting stress relief, heart health, digestion, immunity, and overall wellbeing including Pawsitive Powder (200g), a calming supplement for dogs combining traditional herbs schisandra and valerian with clinical ingredients including Lactium and DHA.
LitPet recently won a Gold Award for Best New Business and a Silver Award for Best New Product in healthcare at the 2025 PetQuip Awards, as well as being a finalist in the 2025 Pet Industry Federation Innovation Awards.
Garry Howard of Direct4Pets said: “We are delighted to be distributing this exciting and innovative range of herbal supplements and being able to deliver something new and effective to our customers.”
LitPet founder Stephen Hu added: “This is a milestone for our business to be working alongside one of the largest online veterinary approved product retailers in the UK. This will allow us to reach customers nationwide.”
