The Pet Industry Federation (PIF) has launched its Paws in Spring 2026 competition, inviting UK pet retailers to showcase their creativity with spring-themed shop window displays.
Now in its second year and open to all UK pet shops, both PIF members and non-members, the competition encourages retailers to create vibrant seasonal displays featuring pet products to drive footfall, trigger customer engagement and reinforce buying from the high street.
The initiative has the backing of a number of pet product suppliers, and the top three entrants will receive prize bundles of goods worth £3,000, £1,000 and £500 respectively, plus access to a number of exclusive trade discounts.
Participating manufacturers include Baker & Bray, Betty Miller, Canny Co, Cobbydog, Dot Dot Pet, Durham Animal Feeds, Landguth, Milla & Max, Natures Menu, Nutriment, Pup & Kit, Tug-E-Nuff, Woof & Brew, Scamp & Paw and Neerdog.
Last year’s overall winner was Marchmont Hardware (Hill Lord & Co Pet Supplies) in Edinburgh, with second place going to Browns Natural Pet Store of Sussex and third place to Be More Bob of Cheltenham, Gloucestershire.
PIF chief executive Nigel Baker said: “Paws in Spring celebrates the innovation and commitment of UK pet retailers. It also reflects PIF’s commitment to pet retail and our aim to raise the profile of our high street pet retailers who face competition from online and grocery outlets.
“We hope that through the competition, pet retailers can create interest in their shops and ultimately drive footfall through some eye-catching and wonderful displays.”
Entry is via the PIF website, and retailers are asked to submit their display images by Friday March 27, with winners being announced on Thursday April 16. Displays must remain in place for at least one week during the competition period and will be judged on creativity, visual impact and product presentation.
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