Westland Horticulture’s Bucktons brand has launched a range of smaller bag sizes across a selection of its most popular indoor pet bird blends.
The new range includes compact 2kg and 3kg options, designed with shopper convenience in mind, with the larger 12.75kg and 20kg sizes still available for those that prefer to purchase in bulk.
The new packs include No.1 Mixed Canary Food (2kg); Special Budgie Food (2kg); Cockatiel & Lovebird Food (2kg); Foreign Finch Food (2kg); Elite Parrot Food (3kg) and No.1 Parrot Food (3kg).
In addition to the smaller sizes, packs also feature refreshed branding across the range that will include clearer labelling to help pet owners understand exactly how long each bag will last the average pet bird.
In-store POS and display units are available from Westland.
Kirk Rothwell, brand manager at Bucktons, said: “We know our customers value both quality and convenience, and these new pack sizes and improved on-pack guidance are part of our ongoing commitment to making pet bird care simpler and more accessible for everyone.”