Global pet care manufacturer Purina has appointed Rafael Lopez as its new chief executive officer for Purina Europe.
Having worked within the Nestlé group for over 30 years, Lopez has held multiple executive roles in Purina and Nestlé across Europe and Asia, Oceania and Africa. Most recently, he held the position of Purina’s regional director for Italy and Southern Europe.
As ceo, he will oversee the strategic direction and growth of the European markets, with the aim of strengthening Purina’s market position through innovation and elevated experiences.
He succeeds Purina’s previous European ceo, Jeff Hamilton, who has assumed the role of ceo of Nestlé Americas.
Lopez said: “I am honoured to lead Purina’s European business at such a pivotal time. Pets are at the heart of everything we do, and I look forward to working with our talented teams to continue delivering innovative, science-based nutrition and care solutions that make a real difference in the lives of pets and pet owners across Europe.
“Together, we will build on Purina’s strong legacy, strengthen our partnerships with retailers, veterinarians, and communities, and accelerate our sustainability journey to shape a healthier future for pets, people, and the planet.”