Aquatics supplier Cloverleaf is celebrating 40 years in business this year.
Beginning in the 1980s with the creation of Cloverleaf shaped filters, the business has expanded and evolved to become a designer and developer of water treatments for both indoor and outdoor aquatic environments as well as a supplier of specialist fish foods, targeted water treatments and medications.
Chief executive John Roberts said: “Cloverleaf’s strength lies in our commitment to development, quality, design, and customer support.
“Our long-standing team, including several family members, brings decades of industry knowledge and hands-on experience to everything we do. This continuity provides our customers with confidence in our products and trust in our advice.
“We are especially proud of our UK-based Help Desk, located at our Essex headquarters. This direct line of support is a unique benefit for both retailers and end users that sets Cloverleaf apart from others in the market.”
The company will be celebrating its anniversary at the Pet & Aquatics Trade Show (PATS) at the NEC Birmingham on September 28-30, where the Essex-based company will be showcasing its product ranges on stand L40/M39 in the Aquatics Zone.
Roberts continued: “Cloverleaf had a hugely successful PATS show in 2024 and we were thrilled to take home the outdoor new product showcase winner with ‘All Season Blanket Answer’ – a revolutionary treatment for blanket weed that’s effective all year round.
“A big thank you to everyone who visited our stand in 2024, and we look forward to reconnecting with you at the 2025 show. We will be unveiling our latest showcase product for 2025, which we have successfully developed and tested over the past year.”
