Mars dog food brand Cesar has launched a new advertising campaign.
The global campaign runs under the label ‘Love Like Crazy’ and celebrates the emotional bond between dogs and their owners. Developed with agency BBDO, the new campaign is designed to reflect real-life situations such as calling a dog a nickname in public, standing in the rain holding an umbrella for the pet, or delaying a task to avoid disturbing their nap.
The brand platform, which includes four advertisement clips, launched first in the US and will be rolled out globally. It precedes a number of new product launches planned for the brand this year, including Cesar Warm Bowls dog food, a microwavable meal that launched in the US earlier this year. Other planned product launches include a Fresh Bowls product in Europe.
Zoe Zammit, global brand director for Cesar, said: “The Cesar brand’s new platform gets to the heart of how 25 million dog parents across the world feel about their dog.
“By connecting Cesar with moments that only those ‘in the know’ will completely relate to, we are showing the next generation of dog parents that we understand that the best life is a shared life with our dogs. And when we love them like crazy, we want to give them the deliciously good food they’re crazy about.”
