3P Enterprise, parent company of the Henry Wag brand, has created a new pathway to European sales with a strategic partnership with a third-party logistics (3PL) provider based in the Netherlands.
The partnership will see the warehousing, pick-pack, and dispatch of Henry Wag orders directly from within the EU, significantly streamlining logistics. By using a hub in the Netherlands, 3P will eliminate many post-Brexit trading barriers, reduce lead times, and enhance the customer experience for both retail partners and direct-to-consumer (D2C) shoppers across the continent, says the company
To facilitate this expansion, 3P Enterprise received support from the Department for International Trade (DIT), assisting with VAT consultancy and legal representation necessary for EU trading compliance. All Henry Wag packaging is multilingual and features QR codes linking to translated digital content.
3P Enterprise owner Grantley Rogers said: “We’re seeing strong growth in demand for Henry Wag products across Europe, and this partnership is a crucial step in our long-term export strategy. Having stock held within the EU enables us to better serve our retail partners, expand our reach through EU marketplaces, and build lasting relationships with dog owners across Europe.”
