Raw food manufacturer Benyfit Natural has relaunched its brand with an updated design and new brand identity.
The relaunch, representing the first major brand refresh since its launch in 2014, is designed to retain recognisable visual elements while focusing on core values of pet vitality and product quality. The rebrand follows feedback from the brand’s stakeholders, including customer workshops, surveys and consultation with trade partners.
Greg Van Praagh, head of UK and Europe at Benyfit Natural, said: “After 10 incredible years, it was time to evolve our brand to better reflect who we are today.
“It highlights our ongoing commitment to the health and vitality of our customers dogs. The refresh celebrates the journey we’ve been on, maintaining what has made us special for the past decade. We’re excited for this next step in Benyfit Naturals journey and the chapters ahead.”
Recipes and ingredients remain unchanged.
