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    Featured

    PBW News – March 2026

    By David ReesMarch 10, 2026
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    PBW News – March 2026

    March 10, 2026

    PBW News – February 2026

    February 10, 2026

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    January 12, 2026
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Pet Business World
Dogs

New dental chews deliver additional collagen

David ReesBy David ReesJuly 12, 20241 Min Read
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A new dental chew from Nothin’ to Hide is described as offering a ‘multi-functional’ collagen supplement.

The 100% natural Dental Chews combine unprocessed beef gelatin (collagen) and beef from antibiotic-free, grass-fed cows from Fieldcrest Farm. As well as providing the benefits of collagen’s essential proteins, including glycine, proline, and hydroxyproline the chews also contain cassava root, which is rich in vitamins A and C.

Once baked, the textured, bone-shaped chews are dipped and glazed with a choice of three natural gravies – beef, chicken or peanut butter.

The Nothin’ to Hide range is available exclusively from UK distributor Pet Trade Innovations.

Pet Trade Innovations managing director Steve Driver said: “We’re very impressed with the quality of the Nothin’ to Hide range as providing ethical enrichment.

“Apart from being 100% natural, the Dental Chews offer 97.6% digestibility compared to others at only 40-50%. Plus, tackling plaque and tartar build up with its textured finish and a crunch factor that fulfils a dog’s instinctual need to chew for both enrichment and wellness.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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