Manufacturer Henry Bell is reporting “a great response” from the trade for its new range of products made using insect oil.
The Henry Bell Insect Oil range uses black soldier fly larvae as a main base ingredient in suet logs and balls instead of traditional beef tallow. Insect oil products feature more vitamin B12 than salmon, twice as much protein as beef and chicken, and 10 times more calcium than beef, as well as replicating the natural nutrition that wild birds gain by consuming insects.
Following a soft launch in May, the new range is now being stocked by the pet care trade.
Henry Bell wild bird care commercial director Tony Clare said: “The products are fantastic news for our sector and I am delighted that Henry Bell is ahead of the curve with this revolutionary feed innovation.
“We introduced insect oil to our customers as part of a soft launch back in May and sales have been very encouraging. The products sit very nicely in Henry Bell’s extensive portfolio of premium feeds and accessories, providing retailers and consumers with an attractive alternative option – one that’s good for our birds and kind to the planet, too.”
