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    PBW News – May 2026

    By David ReesMay 14, 2026
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Dogs

New gut-boosting treats from Frozzys

David ReesBy David ReesApril 17, 20242 Mins Read
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Frozzys has launched a new range of treats boosted with baobab to support canine gut health.

Baobab is a nutrient-rich superfruit, promotes a healthy gut and overall wellness and containing five times more vitamin C than oranges, twice as much calcium as milk, five times more potassium than bananas, six times more antioxidants than grapes and three times more fibre than oats, says the company.

The new range of Frozzys Happy Gut Softbakes consists of four varieties – Minty Fresh, Fussy Eaters, Plant based and Skin & Coat.

Minty Fresh Happy Gut Softbakes contain apple, mint and spirulina, ingredients that aid digestion, provide a host of essential nutrients and strengthen the immune system, among other benefits.

Happy Gut Softbakes for Fussy Eaters contain duck, beetroot and spinach. Duck is rich in iron and zinc, while beetroot supports skin and coat health and boasts a range of anti-inflammatory properties, and spinach supports healthy eyes and strong bones and a healthy heart.

Plant Based Softbakes are made with peanut, banana and coconut, making them high in fibre, rich in potassium and vitamin B6 and helping to decrease inflammation.

Happy Gut Softbakes for Skin & Coat contain salmon, carrot and turmeric to support the immune system, the digestive system and to help keep a dog’s coat shiny and healthy.

Previous ArticleJohnson’s expands balm range with two new products
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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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