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    PBW News – March 2026

    By David ReesMarch 10, 2026
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Assisi Pet Care acquires Burns Pet Nutrition

David ReesBy David ReesDecember 7, 20232 Mins Read
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Assisi Pet Care Group has acquired Burns Pet Nutrition for an undisclosed sum.

Burns Pet Nutrition was founded 30 years ago by John Burns MBE.  A qualified vet, John Burns developed formulations which are focussed on pet health, in order to solve the common problems that he was seeing in his vet practice. Since then, the Burns brand of pet food has become widely distributed in both dry and wet dog food products as well as its recently introduced range of products for cats.

John Burns was presented with the Lifetime Achievement Award at the recent 2023 PetQuip Awards.

Announcing the acquisition, Peter Mangion, founder and ceo of Assisi Pet Care said: “We are delighted to be adding the highly regarded Burns brand to the Assisi portfolio of brands but are equally pleased to be welcoming the fantastic Burns Pet Nutrition team to our organisation.

“The Burns brand is a perfect fit for Assisi in that animal health and well-being are central to the brand’s proposition. I am delighted that through this acquisition, we will add some excellent people in product development, marketing, sales, finance and operations functions, based in Kidwelly, Wales. We look forward to working with our new colleagues as we integrate the Burns brand into the Assisi portfolio and strengthen our offer to our customers across Europe.”

Assisi was itself acquired by American private equity business Wind Point Partners in October.

Mangion added: “The acquisition of Burns Pet Nutrition is the first transaction since the recent investment in Assisi by Wind Point Partners and signals our commitment to execute on our growth strategy in the European pet care market.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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