Frozen yoghurt dog treat brand Frozzys has launched a new website (frozzys.com) – the final part of a reposition and rebrand.
The investment comes in response to feedback from a recent consumer research project carried out by the company.
Frozzys was established in 2013 by directors Noel Conlon and Michael Hunt and has since developed a portfolio of frozen yogurt products. The current flavours are original, strawberry, blueberry, cranberry and peach.
The brand formulates its recipes with the support of food technologists at CAFRE (College of Agriculture, Food & Rural Enterprise). And, in order to effectively demonstrate the nutritious profile of the products, the Frozzys team invested in an independent consumer research project to learn what features and benefits were priorities to consumers.
FEEDBACK
“The project produced some really interesting feedback on what matters to consumers and how they view the pet food industry,” said marketing manager Jackie Kirk. “This included how extremely important calcium and calorie information on a pack was, how healthy and natural ingredients were of huge consideration and specific key drivers which make consumers purchase a treat. Based on this feedback, we’ve repositioned our branding, packaging and website to reflect and reinforce features and benefits of Frozzys which consumers agreed were important.”
As well as the branding and packaging that has been repositioned, the Frozzys website has been redesigned, with new features, including a new blog and meet-the-team section.
“Our new website gives more of an insight into who we are here at Frozzys and why we care so much about how nutritious and delicious Frozzys treats are,” said Jackie. “You’ll now get to meet our team (humans and dogs), read articles and insights from our experts and discover more about our commitment to quality.”
It’s been a busy six months for Frozzys, having added a new flavour to its portfolio earlier this year, while also revealing plans to extend into Europe.
