Eukanuba is launching a digital campaign to drive sales to mark 50 years since its inception.
Recent research revealed 82% of shoppers know what they want to buy before they enter a store so the campaign aims to raise brand awareness and in turn boost sales.
A study also reveals that 78% of owners now want tailored lifestage products for their pets and Eukanuba was re-launched last year to meet this consumer demand.
The new range combines fresh chicken with dried chicken and turkey for animal protein intended to support each lifestage and size while the dog grows.
The company, founded in 1969, says it has continued to introduce ‘innovative’ products to the market including the first formula with an antioxidant blend in 1997 and the first puppy diet with a proven level of omega-3 DHA in 2004.