US firm Whitebridge Pet Brands has merged with Agras Pat Foods.
Whitebridge is the maker of Tiki Pets brand cat and dog food, complements, toppers and treats, while Agras Pet Foods is an Italian-based pet nutrition company and the maker of Schesir brand pet food and complements for cats and dogs. Both companies are now fully owned by NXMH, a family-owned Belgian investment firm, and the combined operation will do business as Whitebridge Pet Brands.
Current Whitebridge chief executive Olivier Amice has become the CEO of the combined business. He said: “Our goal has always been to build a global natural health nutrition company. Together, Whitebridge and Agras make a major leap toward that goal with sales in more than fifty countries and four plants that service a larger geographic footprint.
“More importantly, Agras and Whitebridge are compatible, with talented teams, a shared nutritional belief of natural and minimally-processed pet food and a portfolio of strong, purposeful brands delivering on the promise of health and happiness for dogs and cats.”
In addition to Tiki Pets, Whitebridge Pet Brands manufactures and markets cat and dog food, complements, toppers, treats and health aids under the Dogswell, Grizzly, Cloud Star, Buddy Biscuits, Pet Botanics, Crazy Dog and Petite Cuisine brands.
Besides Schesir, Agras also manufactures and markets the Stuzzy and ADOC brands.