Pet food brand Vet’s Kitchen has launched an award to find the best weight loss stories from UK dog owners.
The campaign seeks to educate pet owners about pet obesity and weight loss, as well as healthy diets. The brand says 52% of vets cite obesity as one of their primary concerns, yet many pet owners are unaware of how to judge the correct weight for their pet.
The Woof & Well Award is for a dog who’s stuck to a sensible eating regime and ramped up their exercise regime. The sort of dog that would make Joe Wicks proud!
STORY TO TELL
Those with a story to tell have been invited to share with the brand via the Vets Kitchen website. The most inspiring dog will receive a free dietary consultation with the Vet’s Kitchen in-house nutritionist, six months of tailored nutrition from Vet’s Kitchen, a doggy fitness tracker and a gold medal to fit their collar.
Second and third prizes of runner-up rosettes will also be awarded, together with fitness trackers and a selection of Vet’s Kitchen products.
“We know how tempting it is to treat our dogs, especially at the moment, by giving them an extra helping of food or, worse, something from the biscuit jar, but dogs like humans need to maintain a healthy weight range,” said Fiona Firth, a pet nutritionist at Vet’s Kitchen.
“It’s also important to remember that dogs with different ages or different conditions can sometimes require a different type of food. If your dog is overweight, for example, try to find a product rich in protein, but low in fat to help them lose weight.”
Fiona adds, “Dog obesity can lead to severe health problems such as diabetes, so regular exercise combined with feeding the correct amount of a good quality food is one way of caring for them from the inside out.”
The Vet’s Kitchen Woof and Well award will be supported by Wood Green, The Animals Charity, which will help to provide tips and advice to pet owner.
Linda Cantle of Wood Green said: “It’s great that brands are taking steps to highlight how the public can act in a responsible and caring way towards their pets. Just like Vet’s Kitchen, our mission is to provide support and guidance for pet owners and this includes raising awareness for health issues like obesity.”