Retailer Pets at Home has announced a relaunch of its brand identity with a refreshed look and a new advertising campaign.
The rebrand is live across all digital channels from today (April 20) and will be rolled out across all of the company’s pet care centres, including more than 450 Pets at Home stores, over 350 grooming salons, and almost 500 veterinary surgeries and practices.
As well as the visual changes, the company’s Vets4Pets veterinary business will become Vets for Pets, while its grooming service will now be known as Pets Grooming with the intention of unifying all services under a single brand identity of ‘Pets’.
The new-look brand is being backed by fresh advertising under the creative ‘We’re all for pets’, activated across cinema, TV, Video on Demand, press, radio, social media, digital and outdoor sites. Soundtracked by Meatloaf’s song I’d Do Anything for Love (But I Won’t Do That), the campaign film celebrates the lengths that people go to for their pets. Insights for the advertising campaign have been gleaned from the ‘We’re All for Pets’ 2023 Report, commissioned by the retailer from agency Canvas8, to study the owners interact with their pets and the ways they show their love.
Kathryn Imrie, chief consumer officer at Pets at Home, said: “Our purpose as a business is to make the world better for pets and the people who love them, and our new brand expression helps us to demonstrate the breadth of services we offer to do just this.
“We’re trusted by more Brits than anyone else when it comes to taking care of their pets and that’s because we share that love and passion that owners have. Our launch campaign is based on real insight and celebrates all of the amazing things we do for our beloved companions, and we’re extremely excited to see it come to life.”
