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    By David ReesFebruary 10, 2026
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Jollyes to open 93rd store this month

David ReesBy David ReesAugust 3, 20232 Mins Read
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Jollyes is to open its latest new store in Merthyr Tydfil, South Wales, next week.

The new branch at Triangle Business Park Rd, Pentrebach, will soft open on Friday August 11 and have its official opening celebrations the next day.

The store, Jollyes 93rd in the UK and fourth in Wales, will be a flagship location for the pet retailer, featuring a new-look community pet clinic, Jolly Groomer salon and a raw food frozen ‘shop-in-shop’.

Vet-supervised dog and cat vaccinations in the clinic will start at £14 and £13 for rabbits, with primary course jabs for dogs and cats at £33. Microchipping prices start at £13. A bath and brush at the salon will start at £15.

The new store’s team of 12 will be led by Sadie Rawlings, who moves over to Pentrebach after overseeing the launch of Jollyes in Llanelli last December.

The official opening will be conducted by a 15-foot, smoke breathing dragon character called Dreygo, along with cockapoo Milo, owned by Merthyr council regeneration cabinet member Cllr Michelle Symonds, and the town’s mayor Malcolm Colbran.

The first 100 customers on Saturday will receive a free goody bag and every customer will have the chance to spin Jollyes’ ‘Wheel of Fur-tune’ to win prizes. Jollyes’ ice-cream tricycle will offer frozen treats from Frozzys, and Nation Radio Wales will broadcast the whole event live. The store will also be raising money for local charity Friends of Animals Wales.

Jollyes regional manager Sam Wells said: “We’re starting work next Monday to get the store ready to welcome Dreygo, Milo and the pet parents of Merthyr later this month.

“We’re thrilled that Pentrebach will be our fourth location in Wales, and we’re looking forward to bringing the kind of value and service that’s already available at Wrexham, Llanelli and Flint to Merthyr.”

Photo: Professional Images/@ProfImages
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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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