Retailer IKEA has entered the pet products market with the launch of a collection of 29 items for domestic animals in the home.
The Utsadd range is themed around “eat, sleep, play and hide” and includes beds, cat houses, toys, ceramic feeding bowls, blankets, mats and scratching boards. Products will be available online and in stores from the start of April.
Julia Rosenberg, Product Design Developer at IKEA of Sweden AB said: “At IKEA, we believe that pets are family. Our goal was to develop a collection of products that our cats and dogs love and that their human parents can feel good about and truly enjoy having as part of their home.
“We formulated protocols and risk assessments based on our research, evaluations of previous pet collections, and input from our partner veterinarians and pet product experts. Our protocols include periodic chemical, mechanical and physical safety tests on all UTSÅDD products.”
All Utsaad products carry a label with symbols to provide safety messages. These messages state, for example, that the owner should always be present when the pet is using the product, or that a product should be thrown away if it breaks.
