The Ornamental Aquatic Trade Association (OATA) has launched a revamped package of customer care information and business guidance for aquatics keepers and the industry.
The association has expanded the number of its species-specific care sheets and ‘how to’ documents, include more guidance on testing water quality. OATA now has provides nearly 70 free customer-focused leaflets, which it claims is the largest selection produced by any pet trade association.
The expanded range of guides and care sheets was launched at a dedicated animal welfare event at the Houses of Parliament last month, organised by the Companion Animal Sector Council (CASC).
As well as expanding and improving its customer facing literature, OATA has also reviewed its guidance for aquatic businesses, including its biosecurity document, transport code and water quality criteria.
OATA chief executive Dominic Whitmee said: “We were very pleased to show off our expanded range of customer facing literature during an event to launch the new Pet Know How initiative, which is all about educating prospective owners about their new pets.
“OATA now has the widest range of species-specific care literature in the pet trade and these will all be available for free for businesses and pet owners to download both from our website and via the new Pet Know How’s associated Pet Portal.
“We firmly believe educating people to pick the right pet for their lifestyle and care for it properly is the key to happy and healthy pets. So, the more quality information out there, particularly for pet fish which have such a wide range of species, the better it is for both keepers and animals.”
The updated range of material is free to download from OATA’s website. Retailers can also visit the site to obtain QR code labels for shop tanks, to enable customers to have the ability to download them straight to their smart phone.