More than three tonnes of pet food has been donated to food banks by Amazon shoppers so far this month as the result of a partnership with the RSPCA.
The arrangement, running during the ‘Adoptober’ campaign, asks shoppers on the online marketplace to purchase an extra item to be donated to the animal charity and then distributed through its pet food bank scheme.
RSPCA supports more than 150 food banks and 35 branches to provide pet food and essentials to owners who are struggling during the cost-of-living crisis. To date, more than 3,500kg pet food has been donated through the partnership, along with 130 healthcare supplements, 132 pet toys, 15 collars and 13 mattresses. Amazon has also pledged to donate profits from the sales to the animal welfare charity.
Alison Fletcher, RSPCA national food bank coordinator pictured, said: “Sadly our frontline rescuers see on a daily basis how financially difficult times are for many. We come across a lot of people struggling to care for their beloved pets more than ever – sometimes they will go without themselves to ensure their dog or cat has enough food.
“The RSPCA wants to do everything it can to help keep loving owners and their pets together during the cost-of-living crisis and if some people need assistance we are keen to do what we can to help.”
