Retailer Pets & Friends has opened a new grooming salon concept at its store in Bletchley, Buckinghamshire.
The Pets Parlour concept has been developed as the brand for the retailer’s salons going forward, and will be rolled out across the store estate and potentially also standalone and concession sites in future.
The Bletchley salon opened last week with a launch event featuring special guest pet influencer appearances, exclusive grooming offers, demonstrations and giveaways.
As well as conveying a new, more modern look and feel, Pets Parlour also features the state-of-the-art equipment. The salon at Bletchley is, according to the company, the first outlet in the UK to feature the latest electric tables from Dezyna Dog, which can be adjusted to a large range of heights for different shapes and sizes of pets.
Pets & Friends chief executive Claire Bayliss said: “Grooming is definitely a growing market, we are seeing that not just in our salons but also in product sales. It’s all part of the humanisation of pets. As families grow with more pets, the parents are increasingly passionate about them.”
All dog groomers are trained via an internal academy, and at least one person at every site is also trained in cat grooming.
Pets & Friends currently operates 13 grooming salons across its estate of 18 stores, mainly located in the Midlands.