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    By David ReesMay 13, 2025
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We Love Pets franchise gains ethical status

David ReesBy David ReesApril 16, 20242 Mins Read
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Pet care franchise We Love Pets has been awarded ‘ethical’ status by the Good Shopping Guide.

Founded over 20 years ago to give consumers an independent, ethical comparison of companies and brands, The Good Shopping Guide has now published 11 bookshop editions. The status is given to organisations run along sustainable lines that do not support global warming, human trafficking, animal abuse, overfishing, the fur trade, habitat loss, or the poverty cycle,

The Good Shopping Guide said: “We are pleased to verify We Love Pets as an ethical brand that places respect for the Environment, Animals, and People at the heart of its values. The brand has therefore been approved as one of The Good Shopping Guide’s leading ethical companies.

“We Love Pets is commended for its rigorous animal welfare standards, such as its ‘No Pack Walking’ policy, and its commitment to minimising its environmental impact.”

Jo White, who founded We Love Pets in 2008 with her husband Ryan, added: “We could not be more delighted to have received this accreditation from this highly respected and internationally recognised guide and will be flying the logo with pride across our website and marketing collateral.

“From the very start, it was important to us to run the business ethically, not only in terms of the franchise but also surrounding the standards we uphold for the care of the pets we are entrusted with every day.

“No pack walking was something we adopted early on, even though it doesn’t make financial sense, but we stuck to our guns because we knew it was the right thing to do for the dogs. Being recognised for our ethical stance is great and underlines our commitment to always doing things the right way.”

Full-service pet care franchise We Love Pets has 116 franchisees covering 187 territories in the UK.

 

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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