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PIF honours industry champions

David ReesBy David ReesNovember 8, 20244 Mins Read
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Thomas and Laura Rogerson, WIldwood Pets
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The Pet Industry Federation (PIF) has announced the winners of its 2024 Awards.

The accolades were presented to the winners of 26 categories, encompassing every aspect of the pet trade, last night (Thursday, November 7) at a gala black-tie ceremony at the DoubleTree Hilton, Stoke-on-Trent.

Winners included Wildwood Pets of Stamford, Lincolnshire, which was named Independent Retailer of the Year; London-based Pet Pavilion, which won Pet Retail Chain of the Year, while Wholesaler of the Year went to Su-Bridge Pet Supplies. Awards for manufacturers went to Mackle Petfoods and Proflax, while the Lifetime Achievement Award was presented to David Tracey of wildlife pet food firm Brambles Pet & Wildlife.

The event was supported by Su-Bridge Pet Supplies as platimun sponsor and headline sponsors Cliverton, YuMove, and the Animal People Recruitment Company, along with drinks sponsor Betty Miller and media sponsor PBW News.

PIF chief executive Nigel Baker said: “This year’s PIF Awards showcased exceptional quality and a remarkable number of entries. While only one winner can emerge in each category, being shortlisted is a significant accomplishment for our finalists.

“It’s genuinely inspiring to see the diversity and commitment within our sector, and at PIF, we take great pride in honouring this dedication through the PIF Awards.”

Recipients received their awards from David Bowles, head of public affairs at the RSPCA. A full list of winners is below.

PIF Awards 2024

Winners

Cattery of the Year 2024 – sponsored by Call of Nature
Newgate Kennels and Cattery

Dog Daycare Business of the Year 2024 – sponsored by Collar
Claire’s Comfy Canines

Dog Walking Business of the Year 2024 – sponsored by Collar
Sophie’s Pet Care

Export Business of the Year 2024 – sponsored by Associated Veterinary Services
We.pet Independent Pet Wholesale

Grooming Business of the Year 2024 – sponsored by TUFT
Hurley’s Grooming Salon | Training Academy

Home Boarding Business of the Year 2024 – sponsored by YuMove
The Pug Snug

Independent Retailer of the Year 2024 – sponsored by Vital Pet Trade Specialist
Wildwood Pets

Kennel of the Year 2024 – sponsored by Collar
Millin Brook Luxury Dog Boarding

Lifetime Achievement Award 2024 – sponsored by Impact Exhibitions & Events
David Tracey, Brambles Pet & Wildlife

Marketing Campaign of the Year 2024- sponsored by Nobull Agency
Play9

Manufacturer of the Year 2024 – Over £10m – sponsored by Anthesis
Mackle Petfoods

Manufacturer of the Year 2024 – Under £10m – sponsored by Anthesis
Proflax

New Business of the Year 2024 – sponsored by Millin Brook Luxury Dog Boarding
The Muzzle Movement

New Product Award 2024 – Accessories – sponsored by Su-Bridge Pet Supplies
Trinkety Paws- Waterproof Biothane® Handsfree Dog Training Lead

New Product Award 2024 – Food – sponsored by Su-Bridge Pet Supplies
James & Ella – Kibble + Raw Dog and Puppy Food

New Product Award 2024 – Health & Hygiene – sponsored by Su-Bridge Pet Supplies
Dorwest – BrainCopa® Tablets

New Product Award 2024 – Treats – sponsored by Su-Bridge Pet Supplies
Doggy Doggy Yum Yum – Frozen Treat for Dogs

Online Business of the Year 2024 – sponsored by Animal People Recruitment Company
Tug-E-Nuff

Pet Retail Chain of the Year 2024 – sponsored by Naturo Pet Foods
Pet Pavilion

Pet Services Business of the Year 2024 – sponsored by Cliverton
Yorkshire Pooches Therapies

Pet Tech Award 2024 – sponsored by LoyalZoo
Wearezumi Limited

Supplier of the Year 2024  -sponsored by Johnson’s Veterinary Products
Pet Trade Innovations

Sustainability Award 2024 – sponsored by Citation
Doglyness International GmbH

Wholesaler of the Year 2024 – sponsored by PBW News
Su-Bridge Pet Supplies

Innovation Award 2024 (awarded at the Business of Pets Conference, June 2024)
Don’t Bug Me – The Holistic Hound™

Garden Centre Pet Department of the Year 2024
Notcutts Garden Centres

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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