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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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Perfect Pet Insurance signs sponsorship partnership with Stevenage FC

David ReesBy David ReesJuly 16, 20242 Mins Read
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David Hoskins, head of commercial at Stevenage FC (left) with Paul Byrne, ceo of Tedaisy Insurance Group
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Perfect Pet Insurance has agreed a new sponsorship partnership with Stevenage Football Club for the 2024-5 season.

The brand will be the Official Back of Shorts Partner, meaning the Perfect Pet Insurance logo will feature on the back of both the men’s and women’s home and away shorts. The two organisations will also develop bespoke offerings for the staff, supporters, and partners of the club.

Paul Byrne, ceo of Tedaisy Insurance Group, parent company of Perfect Pet Insurance, said: “As a local resident and a frequent visitor to Stevenage FC games with my son Teddy, I am particularly thrilled about this partnership.

“Stevenage FC’s strong community focus and ambitious goals resonate deeply with our values at Tedaisy/Perfect Pet Insurance. Both Tedaisy and Stevenage FC are on an upward trajectory, and we love working with like-minded organisations.

“We are excited to support the club and engage with their passionate fan base throughout the upcoming season.”

David Hoskins, head of commercial at Stevenage FC, added: “An exciting new partnership with a successful national brand is always good for the club.

“We’re very much looking forward to working with Perfect Pet Insurance over the coming season and hopefully beyond. We are eager to see their branding on the players’ shorts once the season has started.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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