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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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New qualification in creative grooming

David ReesBy David ReesJuly 27, 20222 Mins Read
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Helen Kirby from Bone Idol Academy with Sebastian the poodle
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Dog groomers who are looking to specialise in creative styles can now train for a new add-on qualification.
Described as a way to diversify for existing qualified dog groomers, the Ofqual-regulated iPET Network course in Creative Grooming is for professionals who want to exercise their creative flair within their business in a way which is both ethical and animal driven.
Sarah Mackay and Fern Gresty, co-directors of the iPET Network, said: “This course is a great way to continue your journey in the industry, and skills like this elevate the industry as a whole.
“This course is a way to get those next-level technical skills, whether it is for a competition, or for clients in your salon. As with all dog grooming, welfare is always a top priority.”

Helen Kirby, an iPET Network teacher who runs the Bone Idol Academy in Hove, East Sussex, travelled to Malaysia to master the Asian Fusion grooming style.

She said: “There are so many career options within dog grooming, and for those looking to specialise in technical grooms this course sounds wonderful.
“While I will never regret my Malaysia experience, I do wish that I had the benefit of this course at the time, too.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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