Two exhibitors at the PATS trade show this weekend are offering refreshments to visitors who drop by their stands.
The Pet Industry Federation (PIF) is offering wine and nibbles each day from 1pm on stand X2 as the trade association seeks to raise awareness of a new added-value initiative named PIF Privilege.
The scheme includes a variety of health and wellbeing benefits for small business owners as well as new membership benefits to help businesses retain custom and save money. Businesses signing up to join the Federation at the show will also benefit from a 10% discount off the standard annual PIF subscription.
Chief executive Nigel Baker said: “PATS provides an ideal platform for us to talk to members and potential members – whether it’s learning more about the challenges they face or explaining how we can help them.
“We have developed a range of new initiatives which we believe are relevant and useful to members, both professionally and personally, and we can’t wait to share news of them with visitors to PATS next week over a glass of wine on our stand.”
At the same time, specialist pet industry marketing and PR specialist Tillymint Communications is encouraging PATS attendees to “pop over” to stand P12 in Hall 3 for a free mocktail ice pop in exchange for their business cards. The mocktail pops come in different flavours including ‘tilly-minty mojito’, ‘pina colada’ and ‘on the beach’.
Tillymint founder Alison Gallagher-Hughes said: “We always like to do something a bit unusual for PATS. It’s our third year as an exhibitor prior to which I used to attend the show as a visitor to see clients and check out what was new in the industry.
“However, walking around the halls can be tiring and you often forget to stay hydrated so we thought we would encourage people to do so in a fun way.”
Tillymint offers pet businesses a range of marketing and PR services including media relations, creative design and web development. The agency is a finalist in the 2024 PIF Awards in the Best Marketing Campaign category.
