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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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Charity experts set up new venture to help animals in need

David ReesBy David ReesOctober 8, 20242 Mins Read
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Two charity professionals have teamed up to launch an advisory service for charities and other not-for-profit organisations with an interest in animal welfare.

The new venture, called Advovet, has been set up by Vet Dr Maggie Roberts and lawyer Dominic Sullivan and will offer advice on governance, charity and animal welfare law, shelter medicine, shelter design and training.

The pair have a combined 45 years of experience in the animal welfare sector and are now aiming to guide and support organisations that care for animals.

Roberts said: “Many people start up animal charities with the best of intentions but can lack the experience of running an organisation or dealing with multiple animals.

“During my career I’ve seen many become overwhelmed or run out of funds, which can have a negative effect on their mental health and the animals in their care. Others may be doing well but don’t have the capacity or expertise to maximise their impact. However, with the right support and guidance these organisations can make a real difference to the animals that need them and this is where we want to help.”

Sullivan added: “Many charities are finding it challenging in the current climate and struggle with things like governance and animal welfare law. We’re keen to help them increase their effectiveness and ultimately improve the lives of the animals they are caring for.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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