Charity Cats Protection has issued a warning about the dangers of buying pets on impulse as the cost-of-living crisis starts to bite and the number of pets waiting to be re-housed reaches a new high.
The number of cats waiting to enter Cats Protection’s 34 Adoption Centres rose by 46% in July 2022 compared to July 2021, and the charity is concerned that online impulse buying during a cost-of-living crisis could have further impact on its already oversubscribed waiting lists.
According to Cats Protection’s Cats and Their Stats (CATS) Report 2022 released this week, over three-quarters of people who bought a cat in the last 12 months said they had purchased it online, with nearly a quarter of those surveyed saying they bought a cat after falling in love with a photo or video online. Facebook now features a full-screen alert to warn users about buying cats online, but figures still show that 200,000 cats were bought on the platform in the last year.
Peter Shergold, head of field operations at Cats Protection, said: “We might be besotted with a cute cat online but the reality of ownership is very different to liking a photo on social media.
“New cat owners need to be more aware of financial commitments than ever before. We’re in the middle of a cost-of-living crisis that is only set to get worse so we have to be realistic about the bills that are involved. We feel it’s really important to make people aware of all the expenses that come alongside cat ownership, so they aren’t lured in by a cute photo and speedy online process, only to be caught off guard by costs.
“As many people can sadly attest to, having to relinquish a pet is a heart-breaking process and not a situation you want to find yourself in. So, before you rush to click and buy online, take your time, do lots of research, and consider the financial climate and how you will cover costs.”
Cats Protection ensures that all cats or kittens adopted from them are microchipped, neutered, vaccinated, wormed, and have had a full health check before they can be rehomed. The process of adoption also discourages impulse buying, the charity maintains, as each new owner is taken through a match-making process to ensure that, not only the cat and owner are a good fit for each other, but that all care requirements have been considered.
Shergold added: “It may be tempting to buy cats or kittens through online listings, adverts, or social media, but you could be putting money in the pockets of unscrupulous breeders who don’t have cat welfare at heart. It’s very easy to be tricked by a cute photo but the animal may be in ill health or kept in poor conditions.
“Buying online or via social media encourages impulsivity – a few clicks and you could have a new cat within hours of purchase. We need to slow down and take the time to research, understand the long-term costs, and make sure we are fully prepared for all the commitments involved in cat ownership.”
According to the report, there are around 11 million owned cats in the UK, an increase of around 200,000 since 2021. Just over one in four households (26%) own a cat, and a higher proportion of younger people seem to be owning cats – 32% of 18-24 year olds now own a cat, compared with 25% in 2021.
The Cats and Their Stats (CATS) Report 2022 can be viewed at www.cats.org.uk/about-cp/cats-report-2022